WGBH ad Understand all sides

89.7 WGBH (NPR)

Local awareness campaign, OOH, paid social

WGBH needed to stand apart from Boston's other NPR station. What makes them different is that they offer a local perspective on global issues — truly helping listeners get perspective. 

Results: Hatch Award for Out of Home, and an increase in listenership.

Art director: Sophie London

Designer: Patrick Curley

Creative director: Sam Pitino

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