89.7 WGBH (NPR)
Local awareness campaign, OOH, paid social
WGBH needed to stand apart from Boston's other NPR station. What makes them different is that they offer a local perspective on global issues — truly helping listeners get perspective.
Results: Hatch Award for Out of Home, and an increase in listenership.
Art director: Sophie London
Designer: Patrick Curley
Creative director: Sam Pitino