Overseas Adventure Travel
Rebrand, digital, print
OAT provides less "touristy" experiences for an older, mostly female audience looking to travel. So we're inviting a well-traveled, well-experienced audience to redefine what travel means.
(We also told them they should hire Daryl Hall from Hall & Oates to join a trip and call it Hall & OAT, but they didn't go for it.)
Art director: Dan Winske
Creative director: Sam Pitino