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MOTHER CONSTRUCTION

Branding, website, and print ads

 

This new construction company wanted to not just shatter the stereotypes of female construction workers, but own them.

 

From their design sense, to the way they care, their motherly touch makes them stand out in a world of manly men and dirt. So we used that to our advantage. And now everyone and their mother is using them.

Art director: Jill Pacheco

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