Lenovo Data-Centered Case Study

Lenovo: The Data-Centered

Awareness campaign (video, print, digital)

 

Lenovo's data center group needed a way to separate themselves not just from their competitors, but from their own consumer goods. They needed a strategy that would showcase their wide breadth of B2B products, and the individuals that used them.

 

In fact, over 80% of IT decision-makers see themselves as the unsung heroes of their organizations.

 

So with a simple play on words, we crafted a unique tagline, brand concept, and visual identity to truly celebrate our audience and build a community around them. We transformed the way that data center stories are told by highlighting the people that make them happen.

Art Director: Liz Ha

Creative Director: Christine Capelli

02_L_DCG_Pages.png
Screen Shot 2021-08-02 at 7.43.01 AM.png
Screen Shot 2021-08-02 at 7.43.10 AM.png
Screen Shot 2021-08-02 at 7.44.21 AM.png
03_L_DCG_Pages.gif
Screen Shot 2021-08-02 at 7.44.53 AM.png
Screen Shot 2021-08-02 at 7.45.12 AM.png