Lenovo: The Data-Centered
Awareness campaign (video, print, digital)
Lenovo's data center group needed a way to separate themselves not just from their competitors, but from their own consumer goods. They needed a strategy that would showcase their wide breadth of B2B products, and the individuals that used them.
In fact, over 80% of IT decision-makers see themselves as the unsung heroes of their organizations.
So with a simple play on words, we crafted a unique tagline, brand concept, and visual identity to truly celebrate our audience and build a community around them. We transformed the way that data center stories are told by highlighting the people that make them happen.
Art Director: Liz Ha
Creative Director: Christine Capelli