IdentoGO TSA Pre✓

Brand campaign, OOH, digital

 

IdentoGO is the main provider of TSA Pre-Check, but nobody knows their name, and most don't even know what TSA Pre-Check really is. What everyone DOES know, though, is how much going through airport security sucks. 

 

That's why we created this bold and playful campaign that makes both the benefits (speed and comfort), and the IdentoGO name better known. 

 

Art Director: Brandon Brown

identogoairport_edited.jpg

Those in the airport who walk by the "sweet belt" ad get this retargeting banner.

a10a8c78125167_edited.jpg
makeflyingfly.jpg

These videos have nothing to do with the concept above, but hey, more copywriting!!!!!